Hi, I’m Bryan, a startup CTO, entrepreneur, and generally all around curious person. This is where I share my musings on all things software and SaaS (and possibly a few other random things).


Currently Reading & Recommendations

Essays & Musings on the Art of Software

9 cognitive biases every startup founder should be aware of (and how they impact you)

🤔 As a startup founder, you face decisions daily. Cognitive biases can skew the data you gather, and the decisions you make. You can these biases with ample data and critical thinking. But first, you have to be aware of them.

Don’t learn the wrong lesson from Henry Ford

🚀 The thing is users do know what they want, they just don't know how to explain it.

Interviewing Customers: 12 Lessons Learned

💡 My personal lessons on how to stop hating, and actually enjoy doing customer interviews.

8 tips for managing customer feedback

📁 Many startup founders receive plenty of feedback but don't structure it so they can learn from it.


I've decided to publish these as I write them, I love the idea of doing things in public. If it says WIP I'd love your feedback on Twitter!

📝 Upcoming: Design software by being outcomes focused (WIP)

How to ask "Does this solve your pain?" at scale (WIP)

What is and do I have Product Market Fit? (Hint: it depends) WIP

The Art of Saying Not Yet (WIP)